Is Students’ Trust In Higher Ed Institutes Misplaced?

Is Students’ Trust in Higher Ed Institutes Misplaced?

  • May 19, 2015

Millennials are the most trusting generation, but is this trust misplaced? A recent Gallup study revealed that 44% of Millennials believe their personal information is kept private “all” or “most of the time” by companies they do business with. The…

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50 Financial Aid Office Hacks

50 Financial Aid Office Hacks

  • May 15, 2015

Even if your financial aid office is running smoothly, there is always room for improvement - productivity could increase, students could receive better service, you could reach more students who need financial aid, etc. We know the best financial aid…

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Will Customer Service Suffer As Colleges Eliminate Staff?

Will Customer Service Suffer as Colleges Eliminate Staff?

  • May 13, 2015

Higher ed institutions like UW-Madison, Guilford College and Elizabethtown College are eliminating staff and faculty in response to budget cuts. If financial aid department employees are among those lost, an already thin staff may be stretched to close to breaking. According to…

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How Student Evangelism Drives Your School’s Success

How Student Evangelism Drives Your School’s Success

  • May 9, 2015

Evangelism is no longer confined to religion and sports team fanatics. Commonly known as "word-of-mouth marketing," evangelism marketing is the exquisite result of very satisfied, vocal customers. While you may not refer to your students as "customers," your school has the same…

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5 Sites Every Financial Aid Professional Should Bookmark

5 Sites Every Financial Aid Professional Should Bookmark

  • May 8, 2015

I understand not everyone lives and dies by their bookmarks bar like certain content marketers, but let's face it, financial aid (FA) professionals could use some support, right? Financial aid is complex, challenging and ever-changing. So whether you bookmark the…

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Getting To Know The Millennial Student: A Crash Course

Getting to Know the Millennial Student: A Crash Course

  • April 27, 2015

Although institutions of higher learning must prioritize academic rigor and student success above all other values, the truth is that colleges and universities are much like any other business: in order to do well (i.e. meet enrollment goals), they need…

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