We Work Hard and Always Give Our Best
“There are a lot of moving parts in marketing—brand, events, content, product marketing, sales enablement—and I’m lucky to have the best team on earth. We all believe in giving our best because we’re passionate about helping schools change lives.”—Heather Dunn, VP of Marketing
Joining the executive team in 2015, Heather brings nearly two decades of strategic B2B marketing leadership to CampusLogic. Heather is the head of marketing at CampusLogic where she is responsible for positioning CampusLogic as an innovator and thought leader in student financial services as well as driving company growth through integrated marketing programs. She leads a team of marketing experts to deliver a superior experience for both CampusLogic customers and prospects.
Prior to joining CampusLogic, Heather built and grew marketing functions at several fast-growth software companies in the education technology industry including rSmart, Picmonic, and KnowledgeNet. She is a graduate of The University of Arizona where she earned a bachelor’s degree in Psychology.
The ABCs of Student Finance
When thinking about ‘the ABCs of Student Finance’ (improving accessibility, reducing student borrowing, driving down the cost of administration), Heather finds accessibility most important. “Education changes lives,” she says. “Improving accessibility is both a challenge and a necessity. “Unfortunately,” she continues, “as many as 40% of low-income students accepted into college fail to actually enroll—a challenge researchers attribute to a lack of clarity in the financial aid process which causes students to disengage and drop out altogether. I love working in an environment committed fixing this problem.”
Heather at Home
The mother of a high-energy daughter, Heather’s home life is filled with hoverboards, spelling bees, science projects, and “adventures” in the kitchen.