“Don’t apply horizontal sales and marketing strategies to vertical SaaS companies,” said Gregg Scoresby, CEO of CampusLogic, in his 2017 Phoenix Startup Week presentation “Challenges & Opportunities for Vertical B2B SaaS Companies.” Learn Gregg’s views on why it’s an exciting time to be a Vertical SaaS company, the opportunities and challenges ahead, and how he grew CampusLogic’s addressable market.
Vertical B2B SaaS Key Takeaways:
- Key opportunities for vertical SaaS
- Sales & marketing efficiency
- Superior economics
- Deep data analytics
- Key challenges for vertical Saas
- Small markets
- Domain expertise needed
- Churn will crush you
- The CampusLogic Story
- Principles as opposed to rules
Download the full presentation for more on the bright future ahead for vertical SaaS. Follow @GreggScoresby on Twitter where he often shares about ed tech, SaaS, higher education, and the ABCs of student finance.