Game-changing Award Letters – A NACAC Presentation

Game-changing Award Letters – A NACAC Presentation

  • September 21, 2016

At the National Association for College Admission Counseling’s 2016 conference, Mark McGinnis, National Director for CampusLogic, presented award letter strategies to help enrollment professionals boost enrollment yield, drive financial literacy, reduce borrowing, improve the student experience, and more.

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Transparent Financial Aid Solves Retention Challenges

Transparent Financial Aid Solves Retention Challenges

  • August 13, 2016

Academic unpreparedness, front-loaded tuition, illness, level of indebtedness, unmanageable work/life balance; factors influencing student retention are complex and layered. Many retention challenges can be solved with transparent, clear financial aid services that improve financial literacy at every step.

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Summer Melt: Stop Losing Students Before They Start

Summer Melt: Stop Losing Students Before They Start

  • August 19, 2015

Up to four out of 10 low-income college students never start school the fall after graduating, despite being accepted, according to a Harvard Education Press piece. This melting away of students who should have, but never do arrive to a post-secondary…

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A New Face And A Bright Future For Award Letters

A New Face and a Bright Future for Award Letters

  • July 31, 2015

Chris Chumley knows how to bring a higher education technology product to market. And like anyone who pays attention to the news, he is all too aware of the mounting concern over the $1.2 trillion of debt our nation's students…

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How Student Evangelism Drives Your School’s Success

How Student Evangelism Drives Your School’s Success

  • May 9, 2015

Evangelism is no longer confined to religion and sports team fanatics. Commonly known as "word-of-mouth marketing," evangelism marketing is the exquisite result of very satisfied, vocal customers. While you may not refer to your students as "customers," your school has the same…

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4 Tips To Build A Solid High School Outreach Program

4 Tips to Build a Solid High School Outreach Program

  • April 15, 2015

Most high school students want to go to college. Most financial aid and other higher education officials want to interest students in their programs. If you smell a win-win situation, you're right! As a financial aid director or other higher ed…

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Increase Enrollment: How To Make It Rain Students

Increase Enrollment: How to Make it Rain Students

  • January 19, 2015

Today’s generation of college-aged students are the most accessible group to date with social media, text messaging and email. And yet, they might be the hardest to actually get through to. That’s the difficult playing field that exists when it comes…

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How Top Colleges Can Attract Smart (if Low-Income) Students

How Top Colleges Can Attract Smart (if Low-Income) Students

  • January 12, 2015

Even as colleges work harder to build racially and economically diverse classes, many are struggling to find qualified applicants from low-income households. A recent study from the National Bureau of Economic Research found that, of low-income students with ACT scores…

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