Houston Baptist University Students Walk Campus Together

StudentForms Is a Game Changer at Houston Baptist University

It’s exceptionally rare for her colleagues to ever see Jene Gabbard as animated as she was the day she learned about CampusLogic.

After sitting in on a demo, the Director of Financial Aid at Houston Baptist University (HBU)“virtually sprinted to my office and announced: ‘We’ve got to do this,’” recalls James Steen, VP of Enrollment. “She’s usually so calm and reserved,” he adds. “It really made me sit up and take notice.”

Giddy Enthusiasm for StudentForms

That’s the kind of “giddy enthusiasm” (as Steen calls it) StudentFormsSM elicited every time someone at HBU saw a demo. From the moment CFO Sandra Mooney emerged from a session entitled, “Transform Your Student Financial Aid Experience in 30 Days,” at last summer’s NACUBO conference, word about our cloud-based financial aid student engagement platform spread like wildfire among the university’s administration.

They were instantly hooked—and moved quickly to implement.

Becoming a Key Part of Project Day One

“Our school is an interesting place with interesting challenges,” Steen says of HBU, which ranks among the top 50 most ethnically diverse universities in the U.S. With a high proportion of first-generation and low socio-economic-status students, “financial settlement is a challenge,” he notes. “So, in the spring of 2014, we created an initiative called ‘Project Day One’ to ensure everyone understands all the steps that go into admissions and financial aid.

“StudentForms is a game changer for us,” Steen continues. “It’s a much more efficient and paperless process that empowers our students, freeing up the Financial Aid Office to actually counsel and advise students and parents—rather than hounding them for outstanding documents.”

He adds, “I’m absolutely thrilled about the mobile piece of this platform, too, considering 95% of college-bound students have a mobile device in their pockets. It’s a win-win for students and for our Financial Aid Office.”

The Music of Awesome

Steen admits that getting all students cleared before the first day of class is a “lofty goal.” That’s why easy, mobile, personalized #FinAid is music to his ears. So we asked what the theme song around the HBU FinAid Office might be. Their choice: Don’t Stop Believin’ by Journey. Check out our full Music of Awesome playlist.

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